The Brand Evangelist

I started this blog in other to explore and learn the ways of bloggers. When I started, I had no prior training from anywhere or anyone. Through do it yourself [DIY] I have learnt alot.

Today, I want to share with you why you should learn to write short but interesting posts [I am still learning the Art myself].

Daily, I read lots of blogs. I subscribed to some on my mobile RSS feed [Snaptu reader] and my Google reader. I have observed a trend.

There are long posts and there are short posts.

I hardly read a long post if it is from a Z-list blogger [A new blogger starting out], except if it is uber-interesting. However, I read long posts by Glen [Viperchill.com], @Thebrandbuilder and Tomi Ahonen. These three bloggers are thought leaders and A-list bloggers [Pro]

There are A-list bloggers who write short interesting posts too. Example - Seth Godin and Chris Brogan. Their posts are short and intersting.

Here are Three reasons to write short and intersting posts.

1. As a Z-list blogger, Learning to write short interesting posts can be part of a strategy to gain new readers. Attention span of people are short these days. Most online people may have blogs they read already. If they come to yours, and see it's brief and interesting, they are likely to stay and return for more.

2. You can post more regularly. To write between 300 to 600 words is easier than Glen's 5,000 words or Tomi Ahonen's 10,000 words. This does not mean you should write short posts that are boring, jazz up your writing.

3. It improves creativity. You will be able to say if few words, what others may take 5 sentences to say.

So far, I am drawn to writing more, since I know I am not looking for 5,000 words.

Which post do you prefer reading, short or lenthy posts? share with me in the comments.

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P.S - In a future post I will cover, How to write short interesting posts.