The Brand Evangelist

Sarah Lacy of Tech Crunch wrote last week about Nigerian tech scene. What she wrote and how she wrote in brought about some controversy. She painted a picture of Nigerian Geeks being the folks that are at Computer Village, a place where we buy mobile phones and some electronic gadget. I want to believe she has just told part one of the story and she would write another to give a more general impression of how things are.

Before then let me share with you what some real tech girls and guys did over the weekend in Lagos; Garage48 event.

Why Social Media?


Social media in a networking tool. connection and sharing has become very vital and popular. The tools that make such connection and sharing so much fun is the web. The possibility of what we can share is huge. Once, I read at Quora, that there are three essential traits and quality needed for a successful tech startup, they are; 1) Tech engineer and developer 2) Designer/Art director 3) Business developer/Brand evangelist.



There are lots of example we can find around the web of folks who have engaged with each other, starting business with people they met via social media. One good example is the Kuyu Project (Founder and Executive Director, Simeon Oriko of kUYU project.) The potentials of social media is so huge, and by social media, I don’t mean Facebook or twitter only. They were not the first by the way, and I would encourage you read about the Kuyu project from here, The founder was interviewed.

 

woot! woot! today is a greatday!

I am having my groove on. I can't hold it any longer, I had to blog about it. There are several experts, Ninjas, Pundits, Jedi and social media gurus, who state different Rules, to do and not do on the social web. I usually try them all, If any particular one works for me I use it, If it doesn't work I drop it.

It is easier to get overwhelmed with the different rules that are peddled everywhere online. Many of them are great, but not all the ideas would work for you or your brand/business.

The first question to answer is; 

'What am I here for? Next;

Who do I want to connect with?

Why do I want to connect with him/them?

what is my message?

Your answer to these questions would be your guide to the type of twitter guide line that would work best for you.

 

It is an awesome revelation to see how social is changing the way business is being done. I once wrote an article titled; 'The end of business as usual' I am however shocked, why many still do not get social media.

Early this week, I got an e-mail from a prospective client, who wants to build a blog and spread her influence via the social web. I was however shocked when she exclaimed; 'Are you charging me for Facebook? I thought Facebook is free.'

While some are still satisfied with doing business as usual, they should be disturbed by the future, why? the amount of interaction, sharing, conversation and engagement going on online is immense and growing as shown by the chart below. It is better to come on board now, as your competitors are already using social media and positioning themselves for the big kill. Plus, it is easier to collect data, analyze the user data and use it to improve the product or service delivery.

 

Infographic credit - SocialBakers.com

Sometimes when we see privacy instructions before being allowed to use a service (terms of service), we never read them, we just accept. Knowing fully that these stuffs play a huge role, you should take some time and update your knowledge, Know your inter web meme.  

The Internet is an open medium for sharing, leaning and innovating. The Internet or Inter-web is a platform to build a lot of things. Since its birth many things have changed in the society.