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    Showing posts with label entrepreneur. Show all posts
    Showing posts with label entrepreneur. Show all posts
  1. I was in a chat [#innochat] last week. It was on the relationship between innovation and storytelling. The discussion was very deep.

    After the chat, I kept thinking about the benefits of storytelling and how powerful it is as a communication [and marketing] tool.

    Storytelling appeals to our emotional senses and help us connect as humans. When facts tell, stories sell. Have you noticed how drawn you are to adverts that have story lines and remember them for a long time than adverts that simply highlight benefits? Print, audio and video adverts use the power of storytelling.
    When we come togehter to share, we share our stories, our pasts, our lives and it connects us.

    It is vital that entrepreneurs examine the concept of storytelling and see how they can use it as a leverage to connect with their customers and users.

    This is a topic I am excited to write about. I will be writing more details about it in a future post. Looking at the case studies of how some entrepreneurs have used storytelling to connect to customers. The heart is the sit of conversion, it may not make sense sometimes, but can still reach the heart.

    What advert can you remember recently that has a nice storyline and connected with you? Please share in the comment. I will include it in a future post.

    ***

    Thanks for taking time to visit my blog once more. If you're new here, you can check the archives for posts I have written in the past.

  2. I was going to publish a post on benefits of being a multi-passionate Entrepreneur. I decided to break down the frequency of my posts to increase the quality.

    ***
    Having awesome marketing skills can add more business to you, but poor habits can make you lose in your business.

    Have you been trying to learn new habits recently? Habits that will enhance your productivity. If yes, trying this few tips can help the habit stick.

    1. Don't try to do too much. You're more likely to fail and be discouraged. Initially I posted once in a week on my blog. I decided to post daily between 300 - 500 words as a new habit. I am already feeling overwhelmed. So I have broken it down to two post a week. I will still write daily, but will post only twice in a week. Break down your goal into tiny bits, you can increase it as you get more comfortable.

    2. Get a support system to be accountable to. In my case, I am part of a Facebook group started by Aaron Lee. I report my progress to them and get encouragement. You can join us or start your own group. You can decide to make your friend your support. It helps. If you can't find any, I am available to provide support for you. Reach out to me on twitter or email me.

    Get support to enable your new habit stick - Image source


    3. Record & track your progress. I record my progress using evernote application on my PC. I also do a summary on the group page on Facebook for the 30-day challenge. This will help you to know how you are doing and know what to adjust. You may record your progress on a blog or a note book.

    4. Don't beat yourself when you fail at it. Start afresh the next day. You can't learn a new habit with ease, it's tough, it takes time and practice. Anyday you fail at executing the set task, you're not a failure. Just try again. If you're doing too much, reduce the task as I said above.

    5. Reward yourself with an enjoyable activity or something you admire. I love to tweet, I wait till I get my task done & then go online to have fun.

    This is my 4th Day in the 30-day challenge to develop a new habit with a Facebook group.. It's been fun and rewarding. I hope to keep it up till the 30th day as see how well I did.

    Have you been trying to develop a new habit lately? How have you been going about it? I will love to hear from you in the comment.

    ***

  3. "Jack of all trade master of none."
    Image source

    Can one be equally good to the same degree when doing so many things at thesame time?

    You're familiar with that opening quote. If refered to as a jack of all trade, how will you feel? I won't like it if it were me. But, the truth is, we have Jacks of Multiple trades around us. Such people may be seen as a missfit in the society. I don't think it shout be so.

    I once wrote on this blog, about slahers vs specialists. Those who are passionate about different things and feel the urge to purse them are called scanners. They are sometimes called slashers since their bio may look something like this - Writer/ photographer/ blogger /webdesigner /Musician.

    The Specialists school of thought see such people as a misfit. This, however, is doing damage to a lot of scanners who can hardly settle down and engage in a single career for the rest of their lives.

    There is room for specialists and scanners alike. It's better to help scanner understand their skill and maximise it. I see most entrepreneurs having the scanner trait. Trying to label themselve into being specialists may be their greatest challenge.
    I belong to the scanner tribe. I never knew all along. It's a special kind of trait, just like Peter Parker [Spider Man] who had to learn how to use his special powers. I am learning to use Mine as well :-)

    image source

    If you are an entrepreneur, and you find yourself to be multipassionate, don't despair, help is available. There is a whole community at puttylike.com, you see people with same trait there and you can share and learn how everyone is applyiing this unique trait.

    How is being a Multi-passionate entrepreneur and advantage? I will share that tomorrow. Make it a date.
    Do you find youself in this category of people, who have multiple-interests and pottentials? How have you been managing the trait?

    If you're a specialist, what's your thought about scanners, are they Jack of all trade master of none?

    ***
    I will like to hear from you in the comments.

    P.S it is day3 in the 3Oday challenge to develop good habits. You can still join us. [Since I am composing this with My Nokia E71, I can't put the link, use the search box or @ me on twitter @JesseOguns] we are now about 30 in the group, it's free and it's an interesting community.

    I will also appreciate your feedback on my new blog design if you're a regular. Thanks!




  4. “Let the hacking begin: If facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it?http://bit.ly/fs6rT3 What do you think? #hackercup2011”

    That was the message update on the facebook page of Mark Zuckenburg. some few days, ago. Since I was his fan, I caught the updated message and took a snapshot of it.
    I wrote an article about social capital and its benefits for entrepreneurs. The more I use social media networks like facebook, twitter, linkedin, Quora and the others, the more the points keep starring at me in the face. The good question am asking today is; why is social capitalism the best business model?

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